How to Create the Perfect Pitch

Today’s investors expect a startup to create a compelling “pitch deck,” or visual presentation. Like a story, Burfield explains, it should have a beginning, a middle and an end. He recommends describing your target customer, then the problem the customer faces, and finally how your startup’s product or service will solve that problem.

 Burfield’s advice is just as important outside the boardroom, whether you’re applying for a microloan, starting a crowdfunding campaign or meeting potential business partners. Watch the video for additional tips on how to create the perfect pitch deck.