Promoting Your Startup: What Analyzing 100 Million Articles Taught Us

Reposted from Noah Kagan from OkDork.com

A few weeks ago someone sent me a link to the BuzzSumo website. It is a gold mine of data regarding what content is the most shared across any topic. Cha-Ching. So I reached out to the company to help understand what the main ingredients for insanely shareable content are. You may have seen some articles related to this but this is backed by pure data. Use their knowledge with caution.

Love,
Noah

Take it away Sumo brothers…


Here at BuzzSumo, we’ve analyzed the social share counts of over 100 million articles in the past 8 months. So it’s fair to say we have a pretty good idea of what gets shared the most.

There’s always been some nagging questions that we’ve wanted to answer. We came up with this set of questions, hoping to challenge popular assumptions on how to make your content go viral:

– What types of emotions did the most popular articles invoke?

– What type of posts typically receive a lot of shares? (lists? infographics?)

– Did readers love to share short form or long form content? What’s the ideal length?

– Does trust play a major role on whether someone will share an article?

– What’s the effect of having just one image in a post vs no images?

– What’s the effect of having just one influencer sharing your article vs 0?

– How do we make people share our post days and even weeks after it’s been published?

– What’s the best day of the week to publish an article?

Of course, the prerequisite to getting your content shared widely is to write compelling content.

There’s just no replacement for that. But once you’ve written a well-crafted, useful article, there are some additional things you can do to help increase its reach.

Here are 10 ingredients that will help increase the shareability of your content:
 

1) Long form content gets more social shares than short form content.
We’ve all heard stats on how more people are consuming content through their mobile devices. Which means we better write short, bite-sized content to satisfy their short attention spans, right?

We analyzed the top 10% most shared articles to see if this was the case. And according to our research, the opposite is true. On average, long-form content actually gets shared more than short-form content.

If you look at the chart below, the longer the content, the more shares it gets, with 3000-10000 word pieces getting the most average shares (8859 total average shares). Not surprisingly, there was a lot more short-form content being written. How much more? There were 16 times more content with less than 1000 words than there were content with 2000+ words.

 

Average Shares by Content Length

 

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