A Look Inside du’s New TV Show, “The Entrepreneur”

It’s about time that the Middle East had its own entrepreneurship-related TV show. Now, thanks to UAE telecom company du, a small business focused reality TV show, titled “The Entrepreneur,” will launch this summer, pitting 10 entrepreneurs against each other in pursuit of AED 1 million (US$ 272K).

A leader at du let us in on the structure of the TV show, which will air on Dubai One and will be produced by Sony Pictures Television Arabia.

All UAE resident applicants who apply before March 31, 2012 (du expects up to 5,000) will be winnowed down to 100 finalists, who will be invited to pitch their ideas to a panel of judges and business leaders. From those, 10 will be chosen to participate in the TV show.

Unlike the recently launched Techstars TV show in the U.S., “The Entrepreneur” will not follow all contestants for the duration of the season, but will put the 10 chosen entrepreneurs through their paces to quickly eliminate six by the 4th episode.

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